black + well pop-up shop
Freedom Apothecary wanted HERMARKET to curate a pop-up shop for their Black + Well Exprience during Super Bowl XIII weekend.
the shop included a product mix of apparel, magazines, skincare, beauty, accessories, teas, and home goods from brands founded by women of color.
in addition to experiential ideation, i also branded the experience from instagram graphics to custom decals for the shop wall and window.
a platform for a platform created for female-owned indie brands to connect with their shoppers, influencers, buyers + local retail shop owners through market-style pop-ups, retail experiences + collaborations
an account on Instagram that serves as a guide to all the cutest and coolest spaces