black + well pop-up shop

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Freedom Apothecary wanted HERMARKET to curate a pop-up shop for their Black + Well Exprience during Super Bowl XIII weekend.

the shop included a product mix of apparel, magazines, skincare, beauty, accessories, teas, and home goods from brands founded by women of color.

in addition to experiential ideation, i also branded the experience from instagram graphics to custom decals for the shop wall and window.


a platform for a platform created for female-owned indie brands to connect with their shoppers, influencers, buyers + local retail shop owners through market-style pop-ups, retail experiences + collaborations

Freedom Apothecary

an account on Instagram that serves as a guide to all the cutest and coolest spaces