Partnership: Cookayespaces x HERMARKET
a platform for a platform created for female-owned indie brands to connect with their shoppers, influencers, buyers + local retail shop owners through market-style pop-ups, retail experiences + collaborations
an account on Instagram that serves as a guide to all the cutest and coolest spaces
Both brands were looking to establish a sense of community amongst their followers. Because Cookayespaces features spaces that are mostly indie brands and HERMARKET is built around supporting women-owned indie brands, the partnership made sense. In addition to that their audiences are very similar, made up of majority African American women between the ages of 25-34 who own businesses.
To bring their audiences together, we came up with a coworking and networking experience series with the first installment hosted by Monday & Co, a coworking space geared toward African American women. Each brand gained exposure to each other’s audiences and guests were able to enjoy a space and environment where they felt like they belonged and were included. This was a sold out event.