Partnership: HERMARKET x The Honey Pot Company x iwifresh
a platform for a platform created for female-owned indie brands to connect with their shoppers, influencers, buyers + local retail shop owners through market-style pop-ups, retail experiences + collaborations
The first complete feminine care system that cleanses, protects, and balances your vagina and is made by humans with vaginas, for humans with vaginas
a professional-grade line of gourmet skincare recipes and a full-service day spa, complete with the NEW Fresh Market featuring an assortment of quality, hand-crafted body recipes
HERMARKET saw the need to have an open forum about feminine wellness, a not commonly talked about subject amongst women especially women of color. With them being a newer brand at the time, I knew they needed to be partnered with a brand or brands that not only made sense for this kind of experience but also had a larger, similar audience and would benefit from the partnership as well.
I decided to reach out to The Honey Pot Company, a feminine wellness brand currently sold in Target and on Amazon to invite their founder to be a speaker on the panel discussing feminine care and wellness. I then reached out to iwi fresh, a garden day spa who's founder would also be on the panel but would also host the event in their space. They also had a large audience that was similar to both HERMARKET + The Honey Pot Company so it was a perfect fit.
With this three-way partnership each brand benefited and gained exposure to the other brands audiences. This ended up being a sold out event.
In addition, I also invited a small brand, Honeybee Card Shop to have her handmade cards on display. This then lead to her cards being sold out of iwi fresh later down the line.